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To promote readership habit among our citizens and to educate, enlighten and entertain them, the Punjab Today Group has envisioned a new movement in the form of Punjab Today Readers' Club (Managed by : Punjab Today) . The membership of the Club is open to all. The member readers will be encouraged to participate in debates, seminars and conferences on themes which affect our day to day life. The Club will also be engaged in social service projects as well as organise entertainment events aimed at promoting traditional folklore and heritage.